My first love
After fifteen years as a professional luthier, I went back to my first love of electric guitars, and challenged myself to create the single-cut electric I had always wanted. A guitar that would be a true soulmate with those iconic guitars from the 1950’s – without being a blindly replicated copy. I didn’t want to copy anything. Instead, I wanted to discover that magical spirit, and go with my intuition from there on.

Video Diary
The Unicorn was finally born in 2009. Emma and I filmed the whole journey of the creation process – you can still find this massive 17-episode Video Diary online.

Let’s celebrate – and refocus!
The Unicorn sums up my career in so many ways. This guitar celebrates all that is great and admirable about tradition, and at the same time reminds us that not everything about tradition is great at all.

What’s great about a headstock joint that snaps broken all too easily? No – sometimes the old school approach is just plain simple lazy. That’s why I combed through and redesigned all those elemental details that I saw were poorly done before.

Customize your guitar
We’re a custom shop, inside out. It means we offer tons of options to customize the Unicorn Classic to fit perfectly to your needs.

You can read more about tone, playability, wood species, neck profiles, frets, hardware, finishes and other details and options from the specifications section of this website.


For your inspiration – here are some Unicorn Classic guitars we’ve made. When you plan ordering your own custom guitar from me, feel free to ask me about any type of custom options!


Juha Ruokangas - electric guitar was an inseparable part of the pop culture revolution

Many of you familiar with my work already know that our online tool - the Guitar Creator - is an ingenious way to configure the specs of your dream guitar. But that’s not the only way - there are many more options how you can buy my instruments.

order a custom instrument

You can simply email or give me a call and we’ll begin a good old one-on-one dialogue about what your perfect custom guitar could be.


buy from our page

Waiting many months for a custom made instrument is not everybody's cup of tea. If you want it fast see what we have in stock right now.


buy from a dealer

Our family of dealers around the world has guitars available too. A hint - a great option also for those who want to trade in another guitar!


You can buy our instrument using trusted banking method of your choice. Our instruments are also insured in case of accident of transport