Everything fell into place

We’re inseparable, me and Duke. It is my first original design, and has laid the foundation to everything that has followed. Everything with the Duke Classic fell into place in such profound way, that you can see the ripples in every guitar I’ve designed since.

This tone changed my life

With this instrument I had a chance to hear for the first time in my life how spanish cedar and arctic birch sound together. That tone literally changed my life..! With this guitar I also experimented first time with the idea of a 2-step carved headstock shape – something I had never

seen anybody do back in those days. This design feature has followed me in every guitar and bass I’ve drawn since.

Balance and ergonomics

Another design aspect I focused on was the ergonomics – how does the guitar balance when it’s laying on my lap? What about when I hang it on my shoulder? It was a great time, filled with realisations and ideas – my personal journey and battle to perfect the set-neck, carved top electric guitar.

Now, decades later, it’s fulfilling to notice that nothing about the Duke has changed, and it’s

still every bit as up to date and excellent tool for passionate musician as it was back then.

Customize your guitar
I don’t offer all kinds of exotic wood combinations for my guitars. There would simply be too many variables – and I don’t want to use you, my clients, as guinea pigs. Nevertheless, we’re a fully equipped custom shop with tons of options, ready to fulfil your guitar fantasies – learn more about our options from the specifications section of this website. Don’t forget to dig in to the Guitar Creator app to explore a whole new way of laying the specs of a custom guitar!


For your inspiration – here are some Duke Classic guitars we’ve made. When you plan ordering your own custom guitar from me, feel free to ask me about any type of custom options!


Juha Ruokangas - electric guitar was an inseparable part of the pop culture revolution

Many of you familiar with my work already know that our online tool - the Guitar Creator - is an ingenious way to configure the specs of your dream guitar. But that’s not the only way - there are many more options how you can buy my instruments.

order a custom instrument

You can simply email or give me a call and we’ll begin a good old one-on-one dialogue about what your perfect custom guitar could be.


buy from our page

Waiting many months for a custom made instrument is not everybody's cup of tea. If you want it fast see what we have in stock right now.


buy from a dealer

Our family of dealers around the world has guitars available too. A hint - a great option also for those who want to trade in another guitar!


You can buy our instrument using trusted banking method of your choice. Our instruments are also insured in case of accident of transport